Programmatic Advertising is the leading advertising method today. Each Google update and technological improvement impacts not only publishers, advertisers, but also the industry overall. We have collected the main 9 trends in one article, which publishers and advertisers should keep in mind for 2021.

How to catch proper users to your site? Try Programmatic, it might get you further than you think.Programmatic - purchases targeted ads through an automated system and real-time bidding.

Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. As a result, now is the time to explore the opportunity more closely

Ad technology enables publishers to sell their inventory via different methods like direct deal, real-time bidding, private auction, programmatic guaranteed, and many more. As the list of options increases, publishers find themselves wondering—which method is the most profitable for selling their ad inventory?

As digital media continues to increase its share of spend over traditional media avenues, so do the technologies within digital that help streamline the online advertising planning and buying process. In 2020, programmatic buying platforms are one of the primary vehicles for brands and agencies to efficiently buy digital media across all online sites, apps and platforms. In fact, programmatic ad buying will account for upwards of 70% OF ALL GLOBAL DIGITAL MEDIA AD SPEND this year, and that number will continue to grow throughout the decade.

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact that individual platforms and vendors in the space use a confusing array of redundant and overlapping terms to describe the process. For the average business, though, understanding and making use of programmatic advertising is essential in today's multichannel environment.

Traditional purchases of advertising are generally made by business owners or marketing agencies on behalf of companies which buy ads on various media platforms. Programmatic ad buying is a relatively new way to purchase advertising on digital platforms for the web. Basically, you select the target audience, budget, and frequency of the ad purchases and a software program does the rest. It’s all about streamlining and automating the process of digital ad buying!

There is no shortage of superlatives when it comes to programmatic advertising.“It is doing for the ad world what the automated assembly line did for the automobile manufacturing industry,” former agency executive Richard Tso declared last year on adotas.com.

If you’re like many of our clients, you’ve probably had great successes using digital advertising to help grow your business over the past few years. You’ve developed Google Ads campaigns that are a reliable part of your lead or sales generation machine, and have utilized paid social campaigns to expand awareness of your brand to keep fueling your sales engine.

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.TrafficGuard's free PPC Protection will give you visibility of how ad fraud is impacting your ads and what you can do to drive better performance.

Crafting a great mobile experience is an important part of making a website. With mobile internet usage constantly on the rise, and our mobile devices accounting for 52% of global internet traffic, providing the best possible web experience for smartphone users is an absolute must.

Wondering how to reach a greater audience? Try building a mobile presence for your business. Haven’t yet decided what to choose: a mobile website or mobile app development? Let’s try to figure that out together!

Before we dive too deep into OTT advertising, I want to define what OTT is for those who are unfamiliar with the term. OTT OR OVER-THE-TOP TELEVISION/MEDIA IS THE INTERNET STREAMING OPTION FOR TELEVISION CONTENT AND MOVIES WITHOUT A TRADITIONAL TV CONTRACT. These services can be accessed on a phone, tablet, computer or even a smart TV.

While Asia-Pacific represents the fastest-growing region for OTT, many of the region's players—a list that includes global giants such as Netflix and Amazon Prime plus dozens of homegrown upstarts such as Iflix, Hooq, Genflix, and Viu—are struggling to build robust and profitable businesses, primarily because of slim earnings from both advertisers and subscribers.

The future of over-the-top content (OTT) will see the rise of local regional content production by regional OTT players, driven by the need for storytelling and creating customized offerings for the different market segments, experts believe.

According to the BCG-CII report, subscription based OTT platforms registered a 55-60% growth in India in 2020 You win some, lose some — this is how perhaps 2020 will be described. Home-bound entertainment suddenly was all about binging content on over-the-top (OTT) platforms. From Netflix to Amazon Prime Video, Disney+ Hotstar, ZEE5, Voot Select — viewers in India subscribed to these platforms to watch content online. According to the BCG-CII report on the media and entertainment (M&E) industry, subscription based video-on-demand (SVoD) platforms registered a 55-60% growth in 2020. “India has the highest viewing of films on Netflix globally and over the last year, 80% of our members in India chose to watch a film every week. As we bring in the new year, we want to continue to cater to our audience by building a robust slate of differentiated stories that are suited to the different moods of our members,” Srishti Arya, director, international original film, Netflix India, told BrandWagon Online.

Only a couple of short decades back, researchers discovered that less than 20 percent of television advertising efforts created a positive ROI, however, 25% of lookup results on the internet for the world's top brands were directly connected to user-generated online content.

There is no room for doubt when we say video ad is much more effective in drawing audience attention and encouraging them to engage with the brand.You would have seen thousands of videos in B2C marketing, but do you know, video advertising is a preferred advertising option in B2B too?

Canadian TV is well-known to be one of the top go-to entertainment in the world. We’re talking about shows like Masterchef Canada, Cardinal, and so many more. But what channels hosts such programs? Well, CTV, of course. Accessing the channel in Canada is pretty easy. The problem lies with those living or traveling abroad, as the service is only available within Canadian borders. Don’t fret, that’s about to change today. Here’s how you can watch CTV anywhere in the world.

Video marketing is considered as the most captivating means of content and it has the power to weave magic in the memories of the viewers in just a few seconds. The degree of its impact is much more than blogs and plain text.