Large global OTT players are investing in South East Asia, while home-grown Asian OTT brands are holding fierce competition as reports see this sector increasing by $5bn in 2019 alone. OTT and connected TV (CTV) are a major focus right now, what with the launches of HBO Go Asia and HOOQ, a streaming solution backed by Singtel.

Social media has grown in popularity over the past few years and many travel marketers see Facebook & Instagram as vital to the success of their digital marketing strategy. Social media is especially powerful when used to build a brand story, and to develop relationships with customers before, during, and after their stay. It is a powerful tool for an independent hotel or attraction, especially when it is important to maintain a consistent guest experience.

Digital advertising is booming in pharma and healthcare, and it's expected to rise to $10 billion in 2020. That’s according to a new report from PulsePoint, and it represents a 13% increase over current spending.

Search’s share of U.S. digital advertising revenue has been slowly shrinking over the past few years (it fell below 50% for the first time in 2016). In 2018, search accounted for 45.1% of digital ad revenues, down from 46% in 2017, according to the Interactive Advertising Bureau’s (IAB) annual report on internet advertising.

Total media ad spending worldwide will rise 7.4% to $628.63 billion in 2018, according to eMarketer's latest report, "Global Ad Spending: The eMarketer Forecast for 2018."

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download page] from Winterberry Group. Here’s a breakdown of spending on each channel, ordered by the amount of spend last year.

This is the year when the money spent on digital advertising will finally overtake spending on traditional ads — at least according to the latest forecast from eMarketer.The research firm is predicting that U.S. digital ad spend will increase 19.1 percent this year, to $129.3 billion, while traditional advertising will fall 19 percent, to $109.5 billion. That means digital will account for 54.2 percent of the total, while traditional will only represent 45.8 percent.

Every year, the global market is flooded with new brands and already existing ones that have made name. With lots of brands around us today one may need to ask where the ideas of these brands actually came from.It may surprise you to know that these brands we have become so familiar with have hidden meaning behind their name.

Yesterday's report from Interbrand detailed the 100 Best Global Brands, with Apple and Google taking first and second place for the sixth year running. And while it's hardly surprising that these tech giants nabbed the top spots, what does the list tell us about what makes a good brand?

In a world where popularity is the ‘it’ metric for so many marketers, have you really thought through how your brand would cope if all your wishes came true? If your brand strategy is based on building your popularity, here’s some things you might like to consider as you rush to be noticed.

Would Apple be the world’s most valuable brand if it were named Banana? In branding, few things are more important than choosing the right name. If things go well, you’ll be stuck with it for a long time. If things go very well, you might just add a new word to your language, if not to several languages, as demonstrated by Hoover, Xerox, Kleenex, and, well, Portaloo.

Do you know insurers must file Suspicious Activity Reports (SARs) for fraud and can be fined for failing to do so? In fact, regulators have fined broker-dealers and Money Service Businesses (MSBs) millions of dollars for failing to file SARs on agent fraud, questionable transactions by investment advisors, account takeover, and breaches of personal data. Some have been fined for not reporting attempts to gain unauthorized access

It’s a given that if you’re a real estate marketer, content marketing should be a big part of your strategy. These are the content marketing statistics you should know about.Real estate marketers should definitely be adding inbound marketing (content marketing) to your arsenal if you want to reach occupancy at your property. This doesn’t just mean the occasional blog or social media post. We’re talking a full range of content: video, high-value resources, etc.

What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own.More than 85 percent of brands use content marketing. But less than half think they’re any good at it.Why? Because content marketing makes you vulnerable.

The media narrative around programmatic needs to lean more on programmatic video technology, with its diverse capabilities and customization opportunities, according to Adam Lowy, chief commercial officer at Telaria.

Last month, we went over the broad strokes of Advanced TV, which is an umbrella term for new ways to advertise on television using programmatic technology.Underneath the Advanced TV umbrella is another umbrella term: Connected TV (CTV).Distilled down to its simplest definition, CTV refers to televisions that connect to the internet to deliver content.

With the streaming wars heating up and the OTT space becoming crowded, advertising has also become a quintessential part of it. While consumers are increasingly opting for OTT services, companies are also venturing into this line of business.After Flipkart, Walmart will soon be launching its streaming platform, Vudu. According to the Pitch Madison Report 2019, the advertising industry has grown by 14.6%, and in 2019, the market has grown by 16.4%, taking it to an all-time high of Rs 70,888 crore.

If you’re looking to grow your brand in 2020 then YouTube advertising is a no-brainer. If you need a little convincing, consider this:YouTube is the second-highest ranking website in the world with 1.9 billion monthly active users. When users on YouTube watch an ad to completion, they are 23x more likely to act upon the call-to-action of the video, and even when they don’t watch the ad in its entirety they are still 10x more likely to take action than those not exposed to the video ad.

If you are an SEO agency or digital marketer, you already understand the importance of SEO content writing. However, most digital marketing agencies and enterprise companies have major problems when it comes to creating content consistently. They also may have a hard time doing enough content writing to move the needle on the SERPs for themselves or their clients.

Digital Marketing is the most sought after service for marketing once one’s products/services. It is a popular marketing form that has transformed the way businesses and consumers interact with each other. This marketing technique involving the creation and distribution of useful and compelling content. It is done in an effort to attract and engage a defined audience. The ultimate aim of it is converting prospects to customers. Further to drive profitable customer action. Content marketing efforts help drive the business to the next level.