College hopefuls must navigate a maze of standardized tests, essays, recommendation letters and deadlines. Among those deadlines: When to apply to college. Admissions experts say that, generally, a student should begin the application process by the start of their senior year of high school. While they note colleges may impose different deadlines, most applications for regular fall admission will come due by January. Considering that schools have flexibility to set their own calendars, some colleges may push that date back into early spring.

If you spend any time at all surfing the web, you have encountered some form of programmatic advertising. The video ad that plays before you stream your favorite TV show? Programmatic. The banner ad that appears alongside the cooking recipe you’re reading? Programmatic. The sponsored article content that shows up as you’re scanning your favorite news site? You guessed it – it’s programmatic.

Have you ever been fishing without any luck? Spent most of your day trying with nothing to show for it? I know I have. After days like that, I always go through all the what ifs. What if I had tried at a different time, at a different spot or with a different bait? Maybe if I changed one or all of those factors I could have had a more successful trip.

When you’ve already done the legwork of CHOOSING THE BEST PROGRAMMATIC AGENCY for your business, the process of actually working with that agency to plan, launch, optimize, review, and wrap up your digital ad campaigns should be a positive experience across the board. You’re paying for their expertise, so you should expect the process to be seamless—from the initial consultation to signing the contract to receiving the final report.

The digital landscape took its sweet time to change and evolve. With it, evolved all of its allies.Today, the digital marketing field is at a point where it has become the future of advertising.Programmatic Advertising is one such ally that is rising towards its peak, with a large number beginning to understand details related to it and how it shall benefit businesses.

For the first time the average time spent on mobile devices is estimated to go beyond the time spent watching Television. eMarketer projected that the average US Adult will spend 3hrs 43minutes on mobile devices in 2019.These are ripe conditions for developing a targeted app for your services. Creating an app for your business is considered as the fastest route to accelerated growth. As technologies for both web and mobile apps have evolved rapidly, organizations fall into the dilemma of choosing the right medium to reach target customers. There are situations in which organizations can develop either a web app or a mobile app due to budget constraints.

One of the newest trends in advertising is programmatic advertising. Digiday defines it as: “Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.”

The OTT market is predicted to be worth US$159 billion by 2024, according to Digital TV Research, and operators do not want to miss out on a slice of the pie. Jonathan Easton speaks to vendors in the space about the strategies operators should implement in order to launch a streaming product that builds on their brand and stands the test of time.

It wouldn’t be an exaggeration to say that 2020 was OTT’s breakthrough year in India. After being in the shadow of mainstream entertainment mediums like film and television for years, OTT finally had its time in the sun. The pandemic-induced lockdown opened up growth avenues in video-streaming like never before.

The Parliamentary Standing Committee on Information Technology (IT) discussed challenges of imposing “reasonable curbs” on over-the-top (OTT) platforms while protecting their creative freedom during a meeting on January 13.The committee discussed achievable regulations in the face of “the sheer scale of sources from which content is received and curated on different OTT platforms, The Times of India reported.Speaking on behalf of the censor, Central Board of Film Certification (CBFC) head Prasoon Joshi told the panel that filmmakers are “happy to cut or alter content” when the Board brings up concerns in regards to Indian laws or in case of topics that are “likely to hurt sentiments.”

OTT (over-the-top) means film or TV content provided through internet rather than cable or satellite. We equate OTT with the giants: Hulu, Amazon Prime, Netflix, HBO Go, and standalone network apps like NBC, ABC, Comedy Central, and we watch on Roku, Apple TV, Chromecast, Amazon Fire TV, and more.

In the US, over 100 million households—or 80% of all households—have connected TVs (CTV). eMarketer also predicts that CTV ad spend will reach $8.6B this year, with programmatic capturing more than half of that pie. CTV is no longer an experimental channel, and as such should represent an essential element in buyers’ media mix.

OTT (over-the-top) is the practice of delivering video and other media over the internet, bypassing cable, broadband and satellite platforms. The term is usually applied to video-on-demand streaming services like Netflix, Disney+, Prime Video, Hulu and more. OTT content can be accessed through a computer, a mobile phone, or through a smart-TV or a conventional TV connected with an OTT streaming device, like Apple TV, Chromecast, Amazon Fire or even a video game console like a PlayStation or Xbox.

OTT is basically the tech version of OTC (over-the-counter) medication. Traditionally, a business providing media or telecommunications services would charge a subscription price for their bundle of products, prescribing what products and services you receive. Today, the metaphorical media pharmacy is being opened up à la carte style for customers to pick and choose which products and services they wish to pay for.

Gracenote, a Nielsen company (NYSE: NLSN), is leveraging its expertise powering linear broadcast Electronic Program Guides (EPGs) to help on-demand video streaming services, Smart TV makers and traditional cable and satellite operators deliver next-gen content navigation, search and discovery capabilities. Its latest expansion into Europe positions Gracenote as the leading OTT guide provider in the world with coverage of more than 200 catalogs in 13 markets across North America, Europe, Latin America and APAC.

As an edupreneur, you want to make your online courses as widely available and accessible as possible. Over-the-top, or OTT, platforms reach millions of people worldwide and can take your business to a whole new level. But what are they, and how can you take advantage of selling video courses with OTT? Find out now.

The OTT Platform is becoming more mainstream which is potentially worth worldwide around $80 Billion by 2022 In recent years, OTT platforms have empowered customers by providing them with a complete variety of entertainment choices.With these upgrades in the streaming trend, users are no longer tied down on the traditional viewing experience, personalization has been the trend which predicts what users most like to watch.

When Bollywood superstar Salman Khan’s production house struck a 5 –year, multi-crore deal with Amazon Prime video for exclusive rights to stream his movies on their platform post its theatrical release, the message was loud and clear- movie consumption habits of the Indian consumer was witnessing a shift and the film industry was in no mood to be left behind.

If you’re toying with the idea of buying a Roku, chances are you’re pretty confused about the pricing side of it. You might have the same questions circling around your head, like: How much is Roku? Are channels free? Do I have to sign up for a subscription? Can I rent a movie on Roku? This Roku pricing guide aims to answer all of your questions.

This past year truly was the year of advanced TV video streaming. Viewers increasingly turned to over-the-top (OTT) streaming platforms for entertainment, like new direct-to-consumer apps and free ad-supported streaming TV services. To help TV programmers and distributors adapt with this growth, we’ve been working on a more flexible approach on how they manage their content workflow and place ads into their streaming solutions.